We use Mailchimp, why would we switch to Marketing Cloud?

Mailchimp is a great tool for simple batch sends. Marketing Cloud is the right choice when you need multi-step journeys triggered by CRM data, advanced segmentation across millions of contacts, and attribution that ties campaigns to closed revenue. If you're growing beyond what Mailchimp can handle, Marketing Cloud is the next step.

Can Marketing Cloud connect to our Salesforce CRM?

Yes, via Marketing Cloud Connect. We configure the integration so contacts, leads, and campaign responses sync bidirectionally. Every marketing touchpoint becomes visible on your Salesforce records, and your journeys can be triggered by CRM events like deal stage changes or new lead creation.

How long does it take to see results from Marketing Cloud?

Most teams start seeing engagement improvements within the first campaign cycle after go-live, typically 2–3 weeks post-launch. Attribution and revenue reporting takes longer as the CRM data builds up, but the operational improvements are immediate.

Do we need a dedicated Marketing Cloud admin?

For ongoing campaign management, yes, Marketing Cloud rewards teams with dedicated admins. For initial implementation, we train your team and document everything so you can run independently. We also offer ongoing managed support if you'd prefer us to handle administration after launch.

Marketing Cloud | Untangleit

HomeExpertiseMarketing Cloud

Salesforce Marketing Cloud

The right message. Right person. Right moment.

— Unified cross-channel journeys, automated at scale, personalised per customer.

EmailSMSPushSocialAdvertising

Explore our services

MARKETING CLOUD IMPACT · OUR CLIENTS

28%Average increase in email open rates

4×More leads nurtured per campaign

10+Marketing Cloud projects delivered

3×Improvement in campaign ROI measurement

— What Is Marketing Cloud

Salesforce platform for every customer message you send.

Not one tool. A suite of products that each own a different part of your marketing operation, sharing one data model underneath.

Most marketing tools are siloed. Your email platform does not know what your SMS tool sent. Your ad platform does not know a customer already converted. Marketing Cloud fixes this by running every channel from one place, against one customer record.

The core logic is Journey Builder, a canvas where you design how customers move through your brand over time. Email on day one. Wait for behaviour. Branch based on what they did. Send an SMS if they did not open. Every step responds to real CRM data.

Einstein AI sits across all of it, optimising send times, predicting who will churn, personalising subject lines, and recommending products. Not as an add-on but as the engine that makes every journey smarter over time.

🗺️

Journey Builder

Automated customer journeys across email, SMS, push, and advertising in one canvas.

📧

Email Studio

Enterprise email. Drag-and-drop builder, dynamic content, deliverability tools.

📱

Mobile Studio

SMS, MMS, push notifications, and WhatsApp from one platform.

✨

Personalisation

Real-time content and product recommendations based on each customer's behaviour.

🤖

Einstein AI

Send time optimisation, engagement scoring, subject line testing, churn prediction.

📊

Intelligence

Unified marketing analytics across channels, campaigns, and spend sources.

— Know the Difference

Marketing Cloud vs Account Engagement. Which one do you need?

Salesforce has two marketing platforms. They solve different problems. Picking the wrong one wastes six months. Here is the honest split.

Marketing Cloud

Built for B2C volume

Best for: high-volume consumer brands, retailers, telecoms, financial services, healthcare, nonprofits, anyone sending to tens of thousands of contacts across multiple channels.

Multi-channel journeys Email, SMS, push, social, and advertising in one canvas.

High send volumes Millions of emails per day. Built for consumer scale.

Real-time personalisation Content adapts per contact at send time based on CRM data.

Advanced segmentation Audience Builder and Data Extensions for complex targeting.

Einstein AI Send time, content, and engagement optimisation built in.

Choose this if you are marketing to consumers, running campaigns at volume, or need email and SMS to work together in one journey.

Account Engagement (Pardot)

Built for B2B lead nurture

Best for: B2B companies, professional services, SaaS, manufacturing, anyone nurturing smaller lead volumes through longer sales cycles with a sales team involved.

Lead scoring and grading Score contacts on behaviour. Grade them on fit. Route hot leads to sales automatically.

Sales and marketing alignment Marketing and sales work in the same pipeline. Tightly connected to Salesforce CRM.

Nurture programmes Long drip sequences for prospects who are not ready to buy yet.

Form and landing page builder Capture leads with forms that auto-create CRM records and trigger nurture.

Engagement reporting See which campaigns influence pipeline and closed revenue.

Choose this if you have a sales team qualifying leads, a complex B2B buying cycle, and you need marketing to hand warm leads to reps at the right time.

— Integrations

Connected to what you already use.

Six categories. Most Marketing Cloud builds touch three or four.

🔗

Salesforce CRM

Sales CloudService CloudHealth CloudNonprofit Cloud

📊

Analytics & Data

MC IntelligenceTableauGoogle Analytics 4Data Cloud

🛒

E-commerce

Commerce CloudShopifyMagentoContentful

📣

Advertising

Google AdsMetaLinkedInAdvertising Studio

💳

Payments & Loyalty

StripeLoyalty ManagementZuoraAdyen

💬

Messaging & Chat

WhatsApp BusinessTwilioAgentforceIntercom

— Who It Fits

Any brand that talks to customers more than once.

If you are sending more than 10,000 emails a month or running more than one campaign at a time, you need a platform, not a tool.

🛍️

Retail & E-commerce

Abandoned cart journeys, post-purchase sequences, loyalty programmes, win-back campaigns, product recommendations from browse and purchase data.

🏛️

Financial Services

Onboarding journeys, product cross-sell, rate change alerts, anniversary outreach, regulatory communications sent at scale with full audit trails.

🏥

Healthcare

Appointment reminders, post-visit follow-up, care gap campaigns, preventive health outreach. HIPAA-covered sends with consent management built in.

💻

SaaS & Technology

Trial activation journeys, feature adoption campaigns, renewal sequences, upsell programmes. Triggered by product behaviour from your app.

🌱

Nonprofits

Donor welcome series, lapsed donor reactivation, event invitations, impact reports, end-of-year giving campaigns. Connected to Nonprofit Cloud data.

🏭

B2B & Manufacturing

Lead nurture with Account Engagement, distributor communications, product launch campaigns, trade show follow-up, and account-based marketing.

— What We Offer

From first send to full omnichannel programme.

Whether you are new to Marketing Cloud or inheriting an org you did not build, we have a shaped engagement for it.

Marketing Cloud implementation

Full org setup, business unit configuration, sender authentication, data model, integrations, and first journey, ready to send from day one.

Journey Builder programmes

Welcome series, abandoned cart, post-purchase, lapsed re-engagement, anniversary, and custom journeys designed, built, and tested.

Email template design

Branded, responsive email templates built in Content Builder. Mobile-first, dark mode ready, accessible, and editable by your marketing team without code.

Account Engagement (Pardot)

B2B marketing automation. Lead scoring, nurture programmes, forms, landing pages, and sales alignment configured and connected to your Salesforce CRM.

Einstein AI activation

Send time optimisation, engagement scoring, predictive audiences, and Einstein Content Selection configured and proving value within your first campaign.

Audit & optimisation

Existing Marketing Cloud org reviewed. Deliverability, journey logic, data hygiene, suppression lists, and Einstein configuration, diagnosed and improved.

— How We Deliver

Five phases to a live, sending programme.

Marketing Cloud has more moving parts than most Salesforce products. We sequence them so nothing breaks at launch.

Discover

Audit your data, channels, current tools, and campaign goals. Map what connects to what and what needs to be built.

Configure

Business units, sender authentication, SAP, data extensions, subscriber model, and CRM sync. The foundation everything runs on.

Build

Journey logic, email templates, automation rules, segmentation, Einstein configuration, and third-party integrations wired in.

Test & seed

Inbox placement, spam score, mobile rendering, journey logic testing, data validation, and seed list sends before any live volume.

Launch & optimise

First live sends with monitoring. Deliverability watched, engagement benchmarked, Einstein learning period supported, and iteration started.

— FAQ

Frequently asked questions

Straight answers to the questions we hear most before a Marketing Cloud project begins.

Ready to Start?

Journeys that run while your team sleeps.

New to Marketing Cloud, migrating from another platform, or fixing a programme that is underperforming. Tell us the situation and we will tell you what it takes.