Marketing Hub
Marketing that fills your pipeline. Not just your reports.
— From first ad click to closed deal, inside one CRM.
SOUND FAMILIAR?
Most HubSpot portals are set up.
Not set up right.
Three problems we fix on every engagement, before they quietly kill your pipeline.
Emails go out. Leads go nowhere.
Campaigns send, open rates look fine, but MQLs don't land in the pipeline. The disconnect is always in the automation and scoring setup, not the email itself.
Marketing and sales are working from different data.
Marketing calls a lead hot. Sales gets a cold contact with no context. When the CRM isn't the source of truth for both teams, handoffs break, and deals stall.
You can't tell what's actually driving revenue.
Traffic is up. MQLs are up. But which campaign, channel, or content piece actually closed a deal? Without proper attribution, budget decisions are guesswork.
Not just email marketing.
A complete revenue growth engine.
HubSpot's marketing tool connects directly to your CRM, every send is personalised, every click is a data point, and every campaign is tied to pipeline and revenue, not just opens and clicks.
Built on the Smart CRM
Every form fill, email click, and page visit is written to the contact record in real time. Marketing teams see the full journey, first touch to latest activity, without exporting to spreadsheets. Sales sees the same data, so handoffs are informed, not cold.
Multi-channel, single workflow
Email, social, paid ads, landing pages, and blog, all managed in one platform. HubSpot's reporting connects every marketing activity to pipeline and revenue using the same deal and contact data sales already works from.
AI-powered at every stage
Breeze AI drafts subject lines, preview text, and email body copy matching your brand voice. Content Remix turns one blog post into LinkedIn posts, emails, and ad copy automatically. Predictive lead scoring identifies which behaviours actually predict a purchase.
Email Marketing & Automation
No-code visual builder with a template library, modular content blocks, and real-time mobile preview. Smart send-time optimisation identifies the personal optimal send window for each contact.
Lead Scoring & Segmentation
Custom scoring using up to 100 positive and negative criteria. Score decay automatically prevents stale MQLs from clogging the pipeline.
Landing Pages & Forms
No-code page builder with smart forms, progressive profiling, and A/B testing, all creating contacts directly in the CRM with zero friction.
Campaign Attribution & ROI
Multi-touch attribution models (first-touch, last-touch, linear, etc.) and revenue attribution reporting tied directly to closed revenue, not just traffic.
AI Content & Breeze Tools
Breeze AI content writing for blogs and landing pages, plus Content Remix to repurpose one asset into every channel in seconds.
— Key Features
Every tool your marketing team needs.
Every feature shares the same CRM data and contact records. No separate BI tool, no monthly data export, no manual attribution spreadsheet.
Email Campaigns & Smart Send
Drag-and-drop email builder with HubSpot's personalisation tokens pulling from any CRM property. AI-assisted subject line optimisation. Smart send time identifies the optimal delivery window per contact based on their historical open behaviour, not a global average. A/B test subject, body, or CTA with statistical significance alerts.
Marketing Automation Workflows
Visual workflow builder for multi-step, multi-branch nurture sequences. Enrol contacts based on form fills, page views, lead score thresholds, lifecycle stage changes, or deal activity. Branch on email engagement, property values, or CRM events. No email left at the same step for a week because a single trigger wasn't configured.
Lead Scoring & MQL Routing
Custom lead scoring using up to 100 behavioural and demographic criteria. Predictive scoring trained on your own closed-won deal history. Score thresholds trigger lifecycle stage changes, sales tasks, and Slack notifications, automatically. Sales receives MQLs with a full activity timeline, not just a name and email.
Landing Pages & Smart Forms
No-code page builder with mobile-responsive templates, smart content modules that personalise by lifecycle stage or list membership, and progressive profiling forms that collect new information on each return visit instead of asking the same questions twice. Every submission creates or updates a CRM contact record in real time.
Social Media & Ad Management
Publish and schedule across LinkedIn, Instagram, Facebook, and X from a single composer. Connect Google Ads, Meta Ads, and LinkedIn Ads to sync audience lists from CRM segments, so your paid campaigns target the right lifecycle stage, not just a demographic. Ad ROI tracked against pipeline, not just click-through rate.
Blog, SEO & Content Hub
Integrated blog with on-page SEO recommendations, topic cluster visualisation, and keyword tracking built in. Content Hub manages your content library across formats, blog posts, pillar pages, podcasts, and case studies, with AI-assisted writing and a Content Remix tool that repurposes one asset across all channels.
LIVE WORKFLOW, SAAS TRIAL NURTURE SEQUENCE
Trigger: Free Trial Started
Contact enrolled when trial_start property is set · 2,340 enrolled
Email: Welcome + Day 1 Checklist
AI-written · 61.4% open · 14.2% click · sent immediately
Wait: 3 days, check feature usage
Delay before branching on CRM property: feature_activated
Branch: Feature activated?
Yes → Upgrade nudge · No → activation tips sequence
Lead score: +25 points
Score updated on activation · MQL threshold: 80 pts
Notify AE in Slack + create deal
Sales task created with full engagement timeline attached
MARKETING AUTOMATION
Workflows that work while your team sleeps.
When a contact hits your MQL threshold, a workflow instantly updates their lifecycle stage, creates a deal, assigns the account owner, and sends a Slack notification.
CRM-native triggers
Enrol contacts on any CRM event. No Zapier or brittle middleware chains required. Triggers, branches, and outcomes are live the moment a property changes.
Multi-branch conditional logic
Branch your workflow on email engagement, page visits, or any CRM property. Sales receives the MQL with a full engagement timeline, not just a name and email address.
Score-triggered automation
Instantly create deals, assign owners, and set follow-up tasks. Handoff criteria are documented and enforced directly in the HubSpot workflow.
AI-optimised at every step
Breeze AI content tools draft outlines and versions, while smart send-time optimization ensures emails land in the inbox during the contact's historical open window.
Contact Lead Score — Live Queue
Sarah Lawton
Apex Retail · VP Marketing
Marcus Reid
NovaTech · Head of Growth
Priya Patel
Meridian Labs · CMO
James Chen
Greenway Co · Director Ops
Amy Torres
BrightPath Inc · Marketing Mgr
Know exactly who's ready to buy
— right now.
Custom scoring criteria
Build a lead score using up to 100 positive and negative criteria, combining behavioural data (page views, email clicks, form fills, pricing page visits) with demographic fit (job title, company size, industry, deal size range). Positive and negative attributes work together, so a job title mismatch reduces the score even if engagement is high.
Predictive lead scoring (Enterprise)
Breeze AI analyses your closed-won deal history to identify which contact properties and behaviours actually predicted a purchase, not which ones marketing assumed would. The model retrains automatically as your pipeline grows, so accuracy improves over time without manual recalibration.
Score-triggered automation
When a contact hits your MQL threshold, a workflow instantly updates their lifecycle stage, creates a deal in the sales pipeline, assigns the account owner, sends a Slack notification, and sets a follow-up task. Sales receives the MQL with a full engagement timeline, not just a name and email address.
Score decay and negative signals
Scores decay automatically for contacts who go quiet, preventing stale MQLs from clogging the pipeline. Negative signals like email unsubscribes, low-intent page visits, or seniority mismatches subtract from the score in real time, keeping the queue clean without manual maintenance.
Emails that get opened.
And drive pipeline.
HubSpot's email tool connects directly to your CRM, every send is personalised, every click is a data point, and every campaign is tied to pipeline and revenue, not just opens and clicks.
Drag-&-Drop Email Builder
No-code visual builder with a template library, modular content blocks, and real-time mobile preview. Smart content modules swap copy and imagery based on contact properties, lifecycle stage, industry, or any CRM field, so one email template serves multiple audience segments without duplication.
Smart Send-Time Optimisation
HubSpot analyses each contact's historical email engagement pattern to identify their personal optimal send window, down to the hour. Sends are staggered automatically so your campaign doesn't land in 12,000 inboxes simultaneously. Average open rate lift of 15-25% compared to fixed send times.
A/B & Multivariate Testing
Test subject line, preview text, sender name, CTA copy, or entire email variants. Statistical significance alerts tell you when a winner is confirmed, so you're not making decisions on 200 opens. Winning variant auto-sends to the remaining audience without manual intervention.
AI Subject Line & Copy Writing
Breeze AI drafts subject lines, preview text, and email body copy from a brief or a content URL, matching your brand voice from previous high-performing sends. Generate five subject line variants, test them, and let the data decide. No copywriter required for every campaign send.
Email Performance Analytics
Real-time reporting on delivers, opens, clicks, bounces, and unsubscribes, per email and per contact. Click heat maps show which links drove the most engagement. Revenue attribution ties each campaign to pipeline created and deals closed, not just traffic driven to your website.
Subscription Types & Compliance
Granular subscription management lets contacts opt in or out of individual email types, not just all or nothing. GDPR consent logging, double opt-in flows, and suppression list management built in. Every unsubscribe and consent change is recorded on the contact record with timestamp and source.
CAMPAIGN ANALYTICS
Know what's working.
Prove marketing ROI.
HubSpot's reporting connects every marketing activity to pipeline and revenue, using the same deal and contact data sales already works from. No separate BI tool, no monthly data export, no manual attribution spreadsheet.
Multi-Touch Attribution
Choose from first-touch, last-touch, linear, time-decay, or U-shaped attribution models. Compare models side-by-side to understand which channels get credit and whether they deserve it. Every touchpoint in the contact's history, email, ad, organic, direct, social, appears in a single waterfall view tied to the eventual deal.
Revenue Attribution Reporting
Every campaign, email, landing page, and ad is tied directly to closed revenue, not just traffic or MQL count. Track pipeline influenced, pipeline created, and closed-won revenue by channel, campaign, and content asset. Budget decisions made from actual revenue data, not channel-level metrics that don't connect to sales outcomes.
Contact Lifecycle Funnel
Track conversion rates at every lifecycle stage, visitor to lead, lead to MQL, MQL to SQL, SQL to opportunity, opportunity to customer. Identify where volume drops and where deals stall. Filter by campaign source, persona, or industry to understand which acquisition channels produce leads that actually close.
Campaign Performance Dashboard
Custom dashboards built for every marketing function, channel leads (email performance), campaign leads (ROI by initiative), and executive leads (revenue contribution and pipeline trend). Scheduled to email inboxes on Monday morning. No manual assembly, no exporting to slides the night before the board meeting.
Traffic & SEO Analytics
Website traffic reporting broken down by source, medium, campaign UTM, and content asset, all connected to contact and deal creation. Blog and landing page performance tracked from session to MQL. On-page SEO recommendations, keyword ranking, and topic cluster visualization in a single content strategy view.
Ad Spend & ROI Tracking
Google Ads, Meta Ads, and LinkedIn Ads connected directly, spend pulled from the ad platform, pipeline attributed from the CRM, and ROI calculated automatically. Sync CRM contact lists to create lookalike audiences in Google and Meta. Retarget pipeline contacts with the right message at the right stage without exporting lists.
WHAT WE DELIVER
Three engagement shapes. Every Marketing Hub service.
We scope the right engagement based on where you are, starting fresh, fixing a broken setup, or growing an existing instance. Each shape has its own delivery model and pricing structure.
Net-new Marketing Hub build
Greenfield setup scoped from your marketing strategy. Contact model design, lifecycle stage configuration, email template library, landing page framework, lead scoring model, and team onboarding. Delivered in 4–6 weeks with a formal sign-off gate at each phase.
Email programme & automation setup
Full email infrastructure- sending domain authentication (SPF, DKIM, DMARC), template library built to brand, list segmentation architecture, and a first set of automation workflows ready for launch, welcome series, lead nurture, re-engagement, and MQL handoff..
Landing page & form framework
Custom lead scoring framework built from your ICP definition, historical won deal data, and sales team input. Positive and negative criteria configured. MQL threshold set with sales alignment. Score-triggered automation wired to lifecycle stage changes and sales notifications from day one.
Lead scoring model build
Page template library built in HubSpot's CMS, campaign pages, gated content pages, demo request pages, and event registration forms. Smart form progressive profiling configured. Every submission creating and updating CRM contacts with the correct lifecycle stage and source properties.
Campaign attribution setup
UTM parameter taxonomy defined and documented. Attribution model selected and configured, first touch, last touch, or multi-touch. Campaign tracking across email, paid, organic, and direct. Revenue attribution reporting dashboards built and scheduled before go-live.
Ads & social integration
Google Ads, Meta Ads, and LinkedIn Ads connected to HubSpot. CRM audience sync configured for retargeting and lookalike campaigns. Social publishing connected across LinkedIn, Facebook, Instagram, and X. Organic and paid campaign performance tracked against CRM pipeline, not just platform-reported metrics.
WHY UNTANGLE IT
Marketing ops expertise. Not just HubSpot access.
We don't just turn on Marketing Hub, we build the demand gen engine behind it. Pipeline attribution, lead scoring that actually works, and automation that sales doesn't ignore.
Attribution that traces to revenue
We configure multi-touch attribution (first-touch, U-shaped, etc.) so you know which channels get credit and deserve budget.
Scoring built on closed-won data
We build lead scoring from your actual pipeline history and ICP definition. Scores decay automatically to prevent stale MQLs.
Automation that marketing and sales both trust
We design handoff workflows that instantly create deals and notify AEs in Slack with a full activity timeline attached.
Content engine, not just campaigns
We build the topic cluster, SEO structure, and AI content workflow using Breeze AI and Content Remix to maximize asset value.
4.9
Average client satisfaction score
Across all Marketing Hub implementations
6wk
Average time to first pipeline MQL
Email live, scoring active, attribution tracking
40%
Avg lift in MQL-to-opportunity rate
After lead scoring and routing rebuild
100%
Attribution coverage from day one
Every campaign tied to pipeline before launch
INTEGRATIONS
Connects to every tool in your marketing stack.
HubSpot Marketing Hub integrates natively with your CRM, ad platforms, CMS, and analytics stack, no middleware, no brittle Zapier chains.
Google Ads
Ad ROI tracking
Meta Ads
Audience sync
LinkedIn Ads
B2B targeting
Google Analytics
Traffic data
Salesforce
CRM sync
Canva
Design assets
Vidyard
Video analytics
Eventbrite
Event tracking
Slack
MQL alerts
Zapier
Custom triggers
Shopify
E-commerce data
Custom API
Any system
HubSpot App Marketplace has 1,500+ native integrations. We scope the right ones for your stack, not every available option.
IMPLEMENTATION PROCESS
Five phases.
Zero surprises.
Every implementation follows the same structured delivery process, with a formal sign-off gate between each phase.
Discovery
Marketing strategy review, ICP definition, current tool stack audit, data model assessment, and tier selection
Architecture
Contact model design, lifecycle stage mapping, lead scoring framework, attribution model selection, and campaign taxonomy
Configuration
Email infrastructure, automation workflows, landing page templates, forms, ad connections, and reporting dashboards
Migration
Contact records, email lists, templates, and historical campaign data, migrated, cleaned, and validated against source
Enablement
Role-based training for marketers, managers, and ops. Go-live support and a 30-day post-launch check-in included
MARKETING HUB TIERS
Free to Enterprise, which fits your team?
We scope the right tier based on your contact volume, team size, and automation complexity, not what's easiest to sell.
Free
£0, forever
Email marketing, forms, and basic landing pages for small teams. Up to 2,000 email sends per month.
- Email marketing (2,000/mo)
- Forms & landing pages
- Contact management
- Basic analytics
- HubSpot branding on assets
Starter
From £15/seat/mo
Remove HubSpot branding, connect ad accounts, and run simple email automation. Right for small teams with a straightforward inbound process.
- Email removes HubSpot branding
- Simple automation (2-step)
- Google & Meta Ads connected
- A/B email testing
- 10x contact limit emails
Professional
From £792/mo
Full marketing automation, lead scoring, social publishing, multi-touch attribution, and Breeze AI content tools. The tier most scaling B2B marketing teams need.
- Marketing automation (workflows)
- Custom lead scoring
- Social media publishing
- Multi-touch attribution
- SEO & content strategy tools
- Breeze AI content writing
- Omni-channel automation
Enterprise
From £3,300/mo
Predictive lead scoring, custom revenue attribution, account-based marketing, sandbox, and advanced team permissions for complex multi-brand organisations.
- Everything in Professional
- Predictive lead scoring (AI)
- Account-based marketing
- Custom revenue attribution
- Sandbox environment
- Advanced permissions & SSO
- Multi-team & brand support
WHO IT'S BUILT FOR
One platform.
Every marketing role covered.
Marketing Hub adapts to every person who touches the marketing function, from the content manager writing blog posts to the CMO presenting pipeline contribution to the board.
Content Marketer
Blog editor, landing page builder, and SEO tool in one platform. Topic clusters visualise your content architecture. AI drafts outlines and first versions. Content Remix turns one blog post into LinkedIn posts, emails, and ad copy automatically. SEO recommendations and keyword tracking built into the editor, no separate tool.
Email & CRM Marketer
Drag-and-drop email builder with direct access to every CRM property for personalisation. Smart send-time optimisation per contact. A/B test subject lines and full email variants. Every send tracked back to pipeline, so email ROI is real revenue attribution, not just open rate trends from a disconnected ESP.
Marketing Operations
No-code workflow builder for multi-step nurture sequences, lead routing, and lifecycle automation. Lead scoring model built and maintained without engineering support. UTM taxonomy, attribution model configuration, and reporting dashboards owned entirely within the platform. Integration management without maintaining a custom middleware stack.
Demand Generation
Campaign management across email, ads, social, and landing pages from a single platform. CRM audience lists synced to Google, Meta, and LinkedIn Ads for retargeting and lookalike campaigns. Every campaign tracked from spend to pipeline to closed revenue, so budget decisions are made from actual ROI, not channel-reported conversions.
Marketing Manager
Real-time campaign dashboards showing MQLs generated, pipeline created, and email performance by initiative. Lead score accuracy reviewed monthly against sales conversion data. Lifecycle funnel view showing where contacts drop between stages, with enough detail to act, not just observe. No exporting to build a weekly status deck.
CMO & VP Marketing
Board-ready attribution dashboards: marketing pipeline contribution, cost per MQL by channel, MQL-to-close rate by source, and email revenue per contact. Budget justification built from closed revenue data, not inferred from traffic and lead volume. Forecasting based on current pipeline velocity, assembled automatically every Monday morning.
— FAQ
Frequently asked questions
Straight answers to what most teams ask before getting started.