Content Hub
One platform to create, manage, and measure every piece of content.
— From blog post to closed deal, content that actually drives pipeline.
SOUND FAMILIAR?
Most content programmes create assets.
Not pipeline.
Three problems we fix on every Content Hub engagement, before they quietly drain your content budget.
Content gets created. Not measured.
Blog posts published, landing pages live, case studies written, but nobody can tell you which asset influenced a deal or what the content programme actually contributed to revenue.
Content lives in too many places.
Blog on WordPress. Landing pages in Unbounce. Podcasts on a separate host. Video on Wistia. Nothing talks to the CRM, nothing attributes to pipeline, and updating a brand change means touching six systems.
Production is too slow to keep up with demand.
One blog post takes three days. A landing page waits two weeks for dev. By the time content is live, the campaign it was built for has already ended.
Not just a CMS.
A content engine tied to revenue.
HubSpot Content Hub replaces your disconnected content stack with one platform, built on the same CRM database as marketing and sales. Every asset created, every visit tracked, every conversion attributed, without a single integration to maintain between your CMS and your contact records.
AI-powered content creation at scale
Breeze AI drafts blog posts, landing page copy, meta descriptions, and social snippets from a brief. Content Remix turns one long-form asset into LinkedIn posts, emails, and ad copy automatically. Brand voice trained on your best-performing historical content, so every AI output sounds like you, not like a generic language model.
Every format. One content library.
Blog, landing pages, podcasts, video, case studies, pillar pages, and knowledge base articles, all managed inside a single content library. Every asset searchable, taggable, and reportable. No more hunting across Google Drive, WordPress, and a shared Notion doc to find last quarter's campaign assets.
Content attributed to pipeline, automatically.
Because Content Hub is built on the HubSpot CRM, every page visit, form fill, and content download writes to the contact record in real time. Multi-touch attribution connects each asset to the deals it influenced. Content ROI measured in pipeline created and revenue closed, not pageviews and time on site.
AI Content Creation
Breeze AI drafts blogs, landing pages, and social content from a brief. Brand voice trained on your historical content. Content Remix repurposes one asset across every channel automatically.
Smart CMS & Page Builder
No-code drag-and-drop page builder with smart content modules that personalise by lifecycle stage, list membership, or any CRM property.
Content Library & Organisation
One library for every content format, blog, landing pages, podcasts, video, case studies. Searchable, taggable, and reportable across all assets.
SEO & Topic Clusters
Topic cluster visualisation, on-page SEO recommendations, and keyword tracking built directly into the content editor, no separate SEO tool required.
Content Attribution & ROI
Every asset tied to contact records, pipeline influenced, and closed revenue, using the same CRM data as sales. Content ROI in actual revenue, not vanity metrics.
— Key Features
Every tool your content team needs.
Every Content Hub feature runs on the same CRM database as marketing and sales. No separate analytics platform, no disconnected CMS, no manual attribution, one system where content creation and revenue reporting live together.
AI Blog & Landing Page Writer
Breeze AI generates blog outlines, first drafts, and meta descriptions from a topic brief or a URL. On-page SEO recommendations built into the editor, keyword density, title tag optimisation, internal linking suggestions. Brand voice trained on your highest-performing historical content. Average first-draft time reduced from hours to minutes. Human review, edit, and publish, Breeze handles the blank page.
Content Remix & Repurposing
Turn one blog post, webinar transcript, or case study into LinkedIn posts, email nurture copy, Twitter threads, and ad headlines automatically. Content Remix identifies the key arguments and reframes them for each channel's format and audience expectation. One asset. Every channel. No separate copywriting brief for each format.
Smart CMS & Personalisation
No-code drag-and-drop page builder with device preview and A/B testing built in. Smart content modules swap copy, imagery, and CTAs based on the visitor's lifecycle stage, list membership, industry, or any CRM property, so one page template serves multiple audience segments without duplication. Every page change tracked with version history.
SEO & Topic Cluster Management
Topic cluster tool visualises the relationship between pillar pages and supporting blog content, showing gaps in coverage and internal linking opportunities. Keyword tracking monitors rankings over time. On-page SEO recommendations surface directly in the content editor before publish. Content strategy built and measured in the same platform where the content is written.
Podcast & Video Hosting
Native podcast hosting with episode management, RSS feed generation, and distribution to Spotify and Apple Podcasts. Video hosting with engagement analytics, play rate, watch time, drop-off point, written to the contact record. Both formats managed in the same content library as blog and landing page assets. No Wistia, no Buzzsprout, no separate embed codes to maintain.
Content Attribution & Performance
Every content asset tracked from first visit to closed deal using HubSpot's multi-touch attribution models. Blog posts, landing pages, and gated content all attributed to pipeline influenced and revenue closed, not just organic traffic. Content performance dashboard shows which assets generate MQLs, which accelerate deals, and which produce traffic that never converts. Budget allocated to content that actually drives revenue.
LIVE CONTENT WORKFLOW, AI-ASSISTED BLOG PRODUCTION
Brief: Topic + target keyword entered
Content brief submitted in HubSpot, topic, target keyword, audience, and tone
Breeze AI: Outline + first draft generated
Full blog draft with H2 structure, intro, and meta description, ready in 60 seconds
Editor: Human review and refinement
Writer refines tone, adds examples, and approves SEO recommendations inline
Content Remix: Multi-channel distribution
Blog remixed into LinkedIn post, email snippet, and ad headline automatically
Attribution: Asset tracked to pipeline
Every visit and conversion written to contact record in real time
Reporting: Content ROI in revenue, not pageviews
Pipeline influenced and deals closed attributed to the asset directly
AI CONTENT CREATION
From brief to published
In minutes, not days.
Breeze AI doesn't replace your content team, it removes the parts of content creation that slow everything down. The blank page, the reformatting for every channel, the SEO checklist before every publish.
Brand voice that sounds like you
Breeze AI is trained on your highest-performing historical content, so every draft matches your tone, vocabulary, and argument style. Not a generic language model output that needs a full rewrite before it's usable.
One asset. Every channel.
Content Remix turns a single blog post into LinkedIn copy, email nurture text, and ad headlines in one click. The content team produces more without producing more, the same core asset does more work across more channels.
SEO baked in, not bolted on
Keyword targeting, internal linking suggestions, and on-page recommendations surface directly in the editor before publish. No separate SEO audit after the fact, every piece of content is optimised before it goes live.
Attribution that reaches revenue
Content Hub's attribution connects every asset to the contact records it touched and the deals it influenced, using HubSpot's CRM data. Content ROI measured in pipeline and revenue, not just organic session counts.
Smart Content — Live Variants
Homepage Hero
Lifecycle Stage: MQL
Pricing Page
Industry: SaaS
Solutions Guide
Country: UK
Contact Form
Known Contact
4.2x
Content ROI
68%
AI Assist
£142k
Pipeline
One website. A different experience for every visitor.
—
Smart content by lifecycle stage
Page modules swap copy, CTAs, and imagery based on whether the visitor is a new contact, an MQL, an existing customer, or an unknown visitor. A pricing page shows a 'Book a demo' CTA to SQLs and a 'Download the guide' CTA to early-stage leads, without building two separate pages.
Personalisation by CRM property
Smart content rules can reference any CRM property, industry, company size, persona, geographic region, or custom field. A SaaS company sees different case studies than a professional services firm. Personalisation driven by data already in your CRM, not a separate personalisation tool with its own data layer to maintain.
Progressive profiling on forms
Smart forms never ask for information HubSpot already has on a returning contact. Each return visit collects one new property, building a richer contact record over time without asking the same person to fill in the same form repeatedly. Form completion rates increase. Contact data depth increases.
A/B testing built into the page builder
Test page headlines, CTA copy, imagery, and full page layout variants directly in Content Hub, no separate testing tool required. Statistical significance alerts confirm a winner before the change is made permanent. Every test result written to reporting dashboards alongside pipeline data.
Every format your audience consumes.
One platform.
Content Hub manages every content format your team produces, from SEO blog posts to gated reports, from podcast episodes to product videos, all in one library, all attributed to the same CRM pipeline.
Blog & Long-Form Content
Integrated blog with AI-assisted writing, on-page SEO recommendations, topic cluster management, and keyword tracking built in. Draft, edit, schedule, and publish without leaving HubSpot. Every post tracked from organic visit to contact creation to deal influence, in the same platform where the post was written.
Landing Pages & Conversion Assets
No-code landing page builder with smart content modules, progressive profiling forms, and A/B testing. Every submission creates or updates a CRM contact record with the correct lifecycle stage, source, and campaign attribution in real time. Conversion rate and pipeline contribution tracked per page without manual reporting.
Gated Content & Lead Magnets
Whitepapers, ebooks, templates, and research reports hosted natively. Smart forms gate access and create CRM contacts automatically. Download tracked as a lead scoring signal. Thank-you page personalised based on what was downloaded. Follow-up workflow triggered the moment the form is submitted, no manual handoff, no Zapier step.
Podcast Hosting & Distribution
Native podcast hosting with episode upload, show notes, and RSS feed generation. Auto-distribution to Spotify, Apple Podcasts, and Google Podcasts. Listener analytics tracked per episode, plays, completions, and drop-off. Episode transcript generated automatically by Breeze AI and published as a companion blog post, giving every episode an SEO footprint.
Video Hosting & Analytics
Video hosted natively in HubSpot with engagement analytics, play rate, watch time, and drop-off point, written to the contact record for every known viewer. CTAs embedded directly in the video player. Video performance tracked against pipeline the same way email and landing page performance is. No Wistia subscription, no separate embed management.
Case Studies & Social Proof
Case study library managed inside Content Hub with tagging by industry, use case, company size, and deal stage. Smart content surfaces the right case study to the right visitor based on their CRM profile. Sales team accesses the full case study library from within HubSpot CRM, so the right proof point is always one click away during a deal.
CONTENT ANALYTICS
Know which content drives revenue.
Cut everything else.
HubSpot Content Hub connects every asset to pipeline and revenue, using the same deal and contact data sales already works from. Content performance measured in MQLs generated, deals influenced, and revenue closed, not just sessions and bounce rate.
Content Attribution Reporting
Every blog post, landing page, and gated asset tied to the contacts it created and the deals it influenced, using HubSpot's multi-touch attribution models. First-touch, last-touch, and linear attribution available. Content that drives pipeline identified clearly. Content that drives traffic but no revenue visible for deprioritisation.
Blog & SEO Performance
Organic traffic, keyword rankings, topic cluster coverage, and on-page SEO score tracked per post and per cluster. Blog-to-MQL conversion rate tracked over time. Posts that rank but don't convert identified for CTA and offer optimisation. Content gaps in the topic cluster visualised against competitor coverage.
Landing Page Conversion Analytics
Visit-to-submission rate per landing page, tracked over time. A/B test results with statistical significance indicators. Smart content variant performance compared against the default. Form field drop-off analysis identifying which questions cause abandonment. Every conversion tied to campaign source and lifecycle stage at time of submission.
Video & Podcast Engagement
Play rate, average watch time, and drop-off point per video. Episode completion rate and listener trend per podcast. Both formats tracked against contact records, so you know which known contacts watched your product demo video before requesting a meeting. Engagement data feeds lead scoring automatically.
Content Velocity & Production
Volume of content published per week, average time from brief to publish, and AI-assisted vs human-written ratio. Content calendar view showing scheduled vs published assets by format and channel. Team productivity tracked without micromanagement, output measured against pipeline contribution, not word count.
Topic Cluster & Authority Reporting
Topic cluster health scored by coverage depth, internal linking completeness, and keyword ranking distribution. Domain authority trend tracked over time. Content gaps identified and prioritised by search volume and competitive difficulty. Quarterly content strategy review powered by actual performance data, not gut feel about what topics to cover next.
WHAT WE DELIVER
Three engagement shapes. Every Content Hub service.
We scope the right engagement based on where you are, building a content engine from scratch, fixing a disconnected content stack, or running and evolving an existing setup.
Net-new Content Hub implementation
Greenfield setup scoped from your content strategy. CMS migration, blog architecture, landing page template library, topic cluster framework, AI content workflow, and team onboarding. Delivered in structured phases with a formal sign-off gate at each milestone.
CMS migration to HubSpot
Full migration from WordPress, Webflow, Squarespace, or a custom CMS. Page templates rebuilt in HubSpot's CMS. Blog posts migrated with redirect mapping so no organic rankings are lost. Historical content performance documented. DNS cutover managed with zero downtime.
Topic cluster & SEO architecture
Pillar page and cluster content structure built from your target keyword set and ICP search behaviour. Internal linking framework defined. Content gap analysis against top competitors. Priority content calendar built for the first 90 days, mapped to keyword opportunity and pipeline stage.
Landing page & conversion framework
Page template library built in HubSpot, campaign pages, gated content pages, demo request pages, and event registration forms. Smart form progressive profiling configured. A/B testing framework established. Every submission creating and updating CRM contacts with the correct lifecycle stage and source properties.
AI content workflow setup
Breeze AI configured with brand voice training from your best-performing historical content. Content Remix workflows established for each content format. AI-assisted production process documented and trained with the content team, so every writer knows how to use Breeze effectively from day one.
Content attribution & reporting setup
Multi-touch attribution model configured for content. Content performance dashboards built, blog attribution, landing page conversion, gated content download tracking, and video engagement. Every content asset tied to pipeline before the first piece of content goes live.
WHY UNTANGLE IT
Content strategy expertise. Not just CMS access.
We don't just configure Content Hub, we build the content engine behind it. Topic cluster architecture, AI-assisted production workflows, and attribution that connects every asset to pipeline.
Attribution that reaches revenue
We configure content attribution so every blog post, landing page, and gated asset is tied to pipeline influenced and revenue closed, not just sessions.
AI workflows that actually get used
We configure Breeze AI with your brand voice and train your content team to use it, so production velocity increases from week one.
SEO architecture built for pipeline
We build topic clusters from your ICP's search behaviour, so organic traffic comes from buyers, not researchers with no intent to purchase.
CMS migrations with zero ranking loss
Every migration includes redirect mapping, page speed optimisation, and a parallel-run period, so organic rankings are preserved through the cutover.
4.9
Average client satisfaction score
Across all Content Hub implementations
3x
Average content production velocity increase
After Breeze AI workflow implementation
0
Organic ranking losses on migration
100% of CMS migrations with redirect mapping included
30d
Post-launch support included
Every implementation. No extra charge.
INTEGRATIONS
Connects to every tool in your content stack.
HubSpot Content Hub integrates natively with your SEO tools, social platforms, video hosts, and analytics stack, no middleware, no brittle Zapier chains.
Google Search Console
SEO data
Google Analytics
Traffic data
Semrush
Keyword research
Canva
Design assets
Vidyard
Video analytics
Spotify
Podcast distribution
Social publishing
Salesforce
CRM sync
Slack
Content alerts
Zapier
Custom triggers
Cloudflare
Performance
Custom API
Any system
HubSpot App Marketplace has 1,500+ native integrations. We scope the right ones for your stack, not every available option.
IMPLEMENTATION PROCESS
Five phases.
Zero surprises.
Every Content Hub implementation follows the same structured delivery process, with a formal sign-off gate between each phase.
Discovery
Content strategy review, SEO audit, current CMS assessment, attribution gap analysis, and AI readiness review
Architecture
Topic cluster design, page template framework, content library structure, attribution model selection, and AI workflow design
Configuration
CMS build, blog setup, landing page templates, smart content rules, Breeze AI brand voice training, and reporting dashboards
Migration
Content migrated from existing CMS with redirect mapping, SEO preservation, and performance validation against source
Enablement
Role-based training for writers, editors, and ops. AI workflow training included. Go-live support and 30-day post-launch check-in
CONTENT HUB TIERS
Free to Enterprise, which fits your content team?
We scope the right tier based on your content volume, team size, and AI usage requirements, not what's easiest to sell.
Free
£0, forever
Basic CMS pages and blog for small teams. HubSpot branding on pages. No AI content tools or smart content.
- CMS pages (25 pages)
- Basic blog
- Standard forms
- Basic analytics
- HubSpot branding on assets
Starter
From £15/seat/mo
Remove HubSpot branding, increase page limit, and access basic personalisation. Right for small teams building their first CMS presence.
- Removes HubSpot branding
- Increased page limit
- Basic smart content
- Form follows up emails
- Contact attribution
Professional
From £360/mo
Full AI content creation, smart personalisation, SEO tools, topic clusters, Content Remix, podcast hosting, and multi-touch attribution. The tier most scaling content teams need.
- Breeze AI content writing
- Content Remix
- Smart content personalisation
- SEO & topic cluster tools
- Podcast & video hosting
- A/B testing
- Multi-touch attribution
Enterprise
From £900/mo
Advanced personalisation, content partitioning, custom reporting, sandbox, and multi-brand support for complex content organisations.
- Everything in Professional
- Content partitioning
- Custom reporting
- Sandbox environment
- Advanced permissions & SSO
- Multi-brand & domain support
- Dedicated support
WHO IT'S BUILT FOR
One platform.
Every content role covered.
Content Hub adapts to every person who touches the content function, from the writer drafting blog posts to the CMO presenting content ROI to the board.
Content Writer
AI drafts the outline and first version from a brief. SEO recommendations surface inline before publish. Content Remix turns the finished post into LinkedIn copy and email snippets automatically. Writers spend time on thinking and editing, not on blank pages, keyword research, or reformatting the same content for six different channels.
SEO Manager
Topic cluster tool visualises pillar and cluster coverage in one view. Keyword rankings tracked per post. On-page SEO recommendations surface before publish, not after the fact. Internal linking gaps identified automatically. Content gap analysis run against competitors inside the platform, no separate Semrush export required for the monthly strategy review.
Content Strategist
Content calendar managed inside Content Hub alongside performance data. Which topics drive pipeline, which drive traffic without conversion, and which cluster gaps need filling, visible in one dashboard. Quarterly content roadmap built from attribution data, not opinions about what seems to be working. Strategy grounded in revenue, not engagement metrics.
Demand Generation
Landing pages built and tested in the same platform as email campaigns. Gated content tracked from download to MQL to deal. Every campaign asset tied to pipeline contribution from day one. No waiting for dev to push a landing page live. No manual UTM tracking setup. Content and demand gen run from the same platform on the same CRM data.
Marketing Operations
Content attribution configured once and maintained automatically, no monthly manual export to connect content performance to CRM data. Smart content rules and A/B test logic managed inside the platform. Content library organised with tags and filters so sales can find the right asset without asking marketing every time.
CMO & VP Marketing
Content ROI dashboard shows pipeline influenced, MQLs generated, and revenue closed per content asset, not just organic traffic and pageviews. Which topic clusters are producing the most qualified leads. Which content formats drive the fastest deal velocity. Budget decisions made from attribution data that reaches revenue, assembled automatically, not built the night before the board meeting.
— FAQ
Frequently asked questions
Straight answers to what most teams ask before getting started.