Salesforce Financial Services Cloud
Every client, fully understood.
— Advisors, bankers, and insurance teams with a complete client view, compliance built in, not bolted on.
FINANCIAL SERVICES CLOUD · OUR CLIENTS
— What Is Financial Services Cloud
Salesforce built for regulated, relationship-driven industries.
Standard Salesforce tracks accounts and deals. FSC tracks households, financial goals, policies, portfolios, compliance events, and the relationships between them all.
Salesforce Financial Services Cloud is a purpose-built industry layer on top of the Salesforce platform. It ships with a data model designed for financial relationships, not retrofitted from a B2B sales system.
The core object is the Client 360. A client is not just an Account. They are a household, with linked spouses, children, and beneficiaries. They hold financial accounts, policies, and property. They have goals, risks, and a compliance history. FSC tracks all of it and surfaces the next best action for whoever owns the relationship.
Regulation is not optional in financial services. FSC ships with compliant activity capture, KYC workflow support, documentation trails, and integration hooks for regulatory reporting, so your teams work faster without working around compliance.
Financial data model
Households, financial accounts, holdings, goals, and life events, structured the way advisors actually think about clients.
Compliance by design
Compliant activity capture, KYC support, document trails, and audit history built into the workflow, not added after.
Relationship intelligence
The Actionable Relationship Center maps household connections, referral networks, and team relationships in a visual graph.
Einstein AI for advisors
Next best action, engagement scoring, churn prediction, and meeting prep briefs surfaced in the advisor workflow automatically.
— Key Features
The capabilities that run the whole client relationship.
Nine features financial services teams use every day, across banking, wealth, insurance, and mortgage.
Household management
Link individuals into households. Track combined AUM, total policies, shared goals, and family relationships. Every advisor sees the full picture, not just one account.
Financial goals & life events
Capture retirement targets, education funding, home purchase goals, and major life events. Goals link to accounts, products, and advice records so the plan stage is connected to the relationship.
Action plans
Structured task sequences for onboarding, annual reviews, KYC renewal, and claims. Triggered automatically. Tracked per client. Nothing falls through the gap.
Actionable Relationship Center
Visual graph of every connection, household members, referral sources, employer relationships, beneficial owners, advisors, mapped in one navigable view.
Einstein Next Best Action
Surfaces the right recommendation at the right moment: a rebalancing opportunity, a maturity date, a cross-sell fit, a client at churn risk. Inside the workflow.
Advisor analytics
Book of business dashboards showing AUM, household count, engagement scores, pipeline, and goal attainment. Drills from firm level to individual client in two clicks.
Compliant activity capture
Log calls, meetings, and advice records in a format that satisfies regulatory requirements. Timestamped, linked to the client record, available for audit without extra effort.
Referral management
Track referrals between advisors, branches, and external partners. Source attribution, referral status, and conversion tracking in the FSC data model.
Client portal
Branded self-service portal via Experience Cloud. Clients view portfolio, download documents, update contact details, and message their advisor with live FSC data behind it.
— By Industry
FSC shapes to your specific business model.
The same platform. Four different workflow configurations depending on your vertical.
Advisor-first wealth management.
FSC for wealth management centres on the advisor-client relationship. AUM tracking, portfolio visibility, goal-based planning, annual review workflows, and compliance tasks all sit in one place, so advisors spend time with clients, not systems.
AUM and portfolio visibility
Financial accounts, holdings, and asset allocation visible across the household, not just one account.
Annual review workflows
Action plans trigger 60 days before each review. Documents pre-populated, compliance checklist built in.
Goal-based advice
Goals linked to accounts and products. Progress tracked automatically as markets move and contributions are made.
Suitability and KYC
Risk profile capture, suitability assessment, and periodic review triggers built into the advisor workflow.
ADVISOR BOOK OF BUSINESS
— Client 360
One record, every relationship, all their finances.
The FSC data model connects what standard CRMs keep separate, the person, the household, the products, the goals, and the compliance history.
A client is more than a contact record.
In standard Salesforce, a client is an Account or Contact. In FSC, a client is a Person Account linked to a Household, with Financial Accounts showing balances and holdings, Financial Goals showing retirement and education targets, an Action Plan tracking the annual review, and a timeline of every compliant interaction logged against the relationship.
The Actionable Relationship Center maps every connection, spouse, children, business partner, referral source, advisor team, in a visual graph navigable in one screen.
James Mitchell
HNW Client · 12 year relationship
£3.2M
Total AUM
— Compliance & Security
Built for regulated industries.
Auditable by design.
Every interaction logged. Every document tracked. Every access controlled. Compliance is not an afterthought in FSC, it is in the data model.
FINRA / FCA
Compliant activity capture, suitability records, and supervision workflows built into advisor workflows. Exportable for regulatory examination.
MiFID II
Best execution records, client categorisation, costs and charges disclosure, and product governance workflows supported.
KYC / AML
Identity verification workflows, beneficial ownership capture, PEP and sanctions check integration, and periodic review triggers managed in FSC.
GDPR / Data Privacy
Consent tracking, data subject access request workflows, retention policies, and right-to-erasure support configured during implementation.
Dodd-Frank / Basel III
Regulatory reporting data captured in FSC. Hooks for downstream regulatory reporting systems via MuleSoft or direct API.
SOX / Sarbanes-Oxley
Audit trail, access controls, and activity logging sufficient for SOX controls. Field-level encryption on sensitive financial data via Shield.
Salesforce Shield, deployed on every FSC build.
Shield adds the security layer financial services regulators and risk teams require beyond standard Salesforce controls. We deploy and configure it as standard on every FSC implementation.
— Integrations
FSC connected to your existing systems.
Financial services firms run complex stacks. FSC sits at the centre and connects outward.
Core Banking
Portfolio Management
Insurance Platforms
Compliance & RegTech
Documents & E-sign
Analytics & Reporting
— Who It Fits
Any firm where client relationships are the business.
FSC works for firms of all sizes, from a 10-person IFA practice to a global bank. The data model scales. The compliance framework adapts.
Wealth Managers & IFAs
Advisor-client relationship management, portfolio visibility, goal tracking, annual review workflows, suitability compliance, and AUM dashboards. Works for sole practitioners and large multi-advisor firms.
Retail & Commercial Banks
Relationship banking across product lines. Cross-sell identification, KYC workflows, branch referral management, commercial client entity hierarchy, and RM performance tracking.
Insurance Companies
Policy management, claims handling, renewal automation, coverage gap identification, agent performance, and household-level product view across life, health, home, motor, and commercial lines.
Mortgage Lenders & Brokers
Application pipeline, broker relationship management, document tracking, compliance filing, retention triggers, and remortgage outreach from first contact to completion and beyond.
— What We Offer
From scoping to live in production.
Whether you are implementing FSC for the first time or rescuing a build that missed the mark, we have a shaped engagement for it.
FSC implementation
Full build from data model to go-live. Compliance framework, integrations, and advisor workflows configured to your business, not a generic template.
Core system integration
FSC connected to your core banking, policy admin, or portfolio management system. MuleSoft or direct API. Real-time or scheduled sync depending on the system.
Compliance configuration
KYC workflows, compliant activity capture, Shield deployment, role-based access, and regulatory reporting hooks configured and documented for your audit team.
Client portal
Branded Experience Cloud portal for clients to view portfolio, download documents, update contact details, and message their advisor, built on live FSC data.
Einstein AI activation
Next best action, engagement scoring, churn prediction, and advisor briefing configured to your client data and business rules. Value visible in the first quarter.
FSC audit & rescue
Existing FSC org reviewed. Data model gaps, compliance holes, performance issues, and integration problems diagnosed and fixed. Honest assessment before any work starts.
— How We Deliver
Five phases. Compliance mapped in week one.
FSC delivery is different from standard Salesforce because regulation is a first-class requirement, not a final check before go-live.
Discover
Regulatory requirements mapped. Data model assessed. Core system integration scoped. Compliance stakeholders identified.
Design
FSC object model configured to your business. Role and permission matrix. Shield deployment plan. Integration architecture approved.
Build
Platform configured, integrations wired, action plans built, compliance workflows implemented, client portal developed in parallel sprints.
Validate
Compliance team signs off. UAT with advisor and operations users. Shield controls tested. Data migration verified. Pen testing completed.
Launch & support
Managed go-live. Advisor training completed pre-launch. Hypercare period. Ongoing support covering your compliance obligations.
— FAQ
Frequently asked questions
Straight answers to what most teams ask before getting started.